Beauty of Joseon Brand Story
Story from a hundred year ago
The 'Gyuhap Chongseo' which is referred to as the encyclopedia of the Joseon Dynasty, was written by Yi Bingheogak, a female Silhak scholar who was born into a prestigious family in 1809 (9th year of King Sunjo). In addition to various methods of housekeeping, methods of shaping eyebrows, cleansing for smooth skin and caring for sleek hair were recorded in this book.
"When the face becomes rough and cracks in places during the winter,
soak three eggs in alcohol, tightly seal in shut for a month and apply it
onto your face for your skin to not peel and glow like jade.
If your face or hands bleed due to dryness, mix pig feet oil and sophora
flowers and apply to problem areas to allow them to heal"
- From Gyuhap Chongseo -
"Beauty of the Joseon Era"
People of the joseon Dynasty regarded flashy adornment to be obscene and low class. As a result, women from noble families put on makeup with minimal colors and focused more on creating clean and clear skin rather than on applying makeup and adorning themselves.
Beauty of Joseon is a brand that has reinterpreted the unchanging beauty
and the traditional methods from nature within a modern way
according to the wisdom of Joseon women.
Based on the 'Gyuhap Chongseo', we have included the beauty
methods of women from the uppermost classes of the Joseon Dynasty.